Welcome to another exciting episode of “Stop Shoulding All Over Yourself.” I’m your host, Minessa Konecky and today I have an incredible guest with me, Beth Knaus. Beth is an amazing copywriter, brand messaging consultant, and the owner of That’s A Spade Copywriting Services. She specializes in crafting unique messaging and content for confident female entrepreneurs, helping them define and infuse their authentic voice into their brand.

I had the pleasure of meeting Beth at the South Shore Conference For Women, and our connection was instant. We both share a passion for empowering women to confidently express themselves and succeed in their entrepreneurial journeys. I was thrilled to have her on the podcast, and our conversation was nothing short of amazing.

Beth brings a refreshing perspective to the table. We delved into topics like self-doubt, imposter syndrome, and the challenges women often face when sharing their ideas. One of the key takeaways from our discussion was Beth’s unwavering confidence and her ability to navigate the business world with ease.


A new way to look at Professionalism?

What truly stood out during our conversation was Beth’s approach to self-doubt and fear of sharing ideas. Instead of succumbing to these challenges, she views them as opportunities for growth and redirection. Beth believes in embracing detours along the way to success, rather than seeing them as failures.

As we dug deeper, we explored the concept of professionalism. Beth’s perspective is both refreshing and relatable. She emphasizes that professionalism is subjective and should be tailored to your individual style and audience. In her eyes, clarity in communication and the ability to effectively convey your message are key components of professionalism.

We also touched on the importance of self-awareness and confidently sharing one’s ideas. Beth highlighted the tendency for women to downplay their achievements and ideas, often out of fear of appearing boastful. She encourages women to embrace their accomplishments and communicate their value authentically.

Empowering Perspective

Throughout the conversation, Beth’s confidence and authenticity shone through. She serves as a fantastic role model for women who want to exude confidence without feeling the need to brag. Her calm and confident demeanor sets an excellent example for those looking to share their expertise and ideas.

In the end, our discussion with Beth left me inspired and empowered, and I’m confident it will do the same for you. If you’re ready to learn from Beth’s wisdom and gain valuable insights into confidently expressing your unique voice, I invite you to listen to the full podcast episode on YouTube.

Get in Touch with Beth

By Minessa

With over 20 years of experience, Minessa Konecky has worked with small startups and hospital systems and academic centers in managing a variety of Federal, private and industry awards. They are comfortable with the entire life cycle of awards and have worked with investigators to secure and extend their research funding. They see themselves as the facilitators of the research business enterprise, and approach all solutions from that lens. Their passion is helping people find joy and fulfillment in their work using a human-centric approach to efficiency and optimization. They host of the Stop Shoulding All Over Yourself Podcast, and hold the position of Research Administration Process Improvement and Training Director at the Beth Israel Deaconess Medical Center. Minessa takes great pride in their desi heritage and being a member of the LGBTQIA+ community. They live in their seaside cottage on unceded and occupied lands of the Wampanoag and Pokanoket people in Plymouth, MA with 3 dogs and their partner, Alex.